Digital marketing started in India between the period 1996 – 2005. However, the real growth of digital marketing started in 2008 when internet services reached the masses and people started using search engines like Google.
Back in 2000, few people knew SEO, and there were just a handful of companies offering digital marketing services in India. By 2008, several new digital marketing agencies started operating in India. Many business owners now understood the importance of gaining higher visibility for their brand on Google.
By 2010, both small and large companies started running organic and paid campaigns to generate inbound marketing leads. After 2010, there was a rapid boom in the digital marketing sector in India and this continues till today.
Five reasons why digital marketing is important in today’s business
It goes without saying that a modern firm needs to have a digital presence. There are no concerns regarding it. Everything we touch has some sort of digital connection since we live in such a technologically driven environment. Businesses in particular, regardless of their sizes and dates of founding, find it impossible to achieve a certain level of success without utilizing digital technology for marketing and functionality. That being said, the field of digital marketing has changed over time. It has grown oversaturated, coherent, and competitive over time. However, even in this case, digital marketing remains the Brahmastra of modern brands.
Here are five reasons why digital marketing is best for business.
- Cost-effective: Owning and operating a business is a costly endeavor. It seems sense that a business owner or leader would be reluctant to commit a sizable amount of money to marketing strategies in the absence of clear guarantees. This is where the game is totally changed by digital marketing. Digital marketing offers brand exposure on a budget by using retargeting ads, analyzing, evaluating, and changing campaigns, introducing pay-per-click advertising, and utilizing social media influencers.
- High Reachability: Digital marketing techniques have no boundaries or restrictions, in contrast to traditional settings. With the use of digital media, these cutting-edge strategies may connect with clients across national and international borders. Regardless of where in the world the target customer is located or what they are reading through when looking at products or services, digital marketing helps firms reach them at the right moment. With the use of this cutting-edge approach, businesses may follow clients through every stage of their journey and increase clientele without incurring significant costs.
- Consumers Base: Digital marketing is an important instrument for drawing in and keeping clients. It involves multiple stages, such as launching a blog, conducting webinars, utilizing social media, optimizing search engine optimization, developing affiliate networks, and interacting with clients via chatbots.
- Measurable Outcomes: Unlike traditional business tactics, firms that rely primarily on their digital presence for revenue may track conversion rates in real time. They can use this information to change their future tactics and determine what contributed to the conversion. Conversion rates rise when quick and efficient channels of communication are established with clients through the use of tools like email marketing, social media, and SEO.
- Heightened Engagement: According to research, 54% of Indians own a smartphone in 2020; by 2040, that number is expected to rise to 96%. Without a doubt, mobile phones are an essential requirement in today’s world, whether for personal or business use. Brands today focus on consumers who own smartphones and analyze their online activity to offer relevant support. This ease of communication facilitates an enhanced level of engagement with customers that was missing in the earlier days.
Can Digital Marketing Replace Traditional Marketing?
The Digital Revolution
Digital marketing is a constantly evolving field. For some, it’s the only form of marketing they know, while others use it to supplement their traditional marketing strategy. Knowing when and how to use each type is the key to success for any business.
Digital marketing is a fraction of the cost of traditional marketing and can be done from anywhere in the world. This leads to the question inquiring minds want to know, can digital marketing replace traditional marketing? There are many ways that digital marketing can replace traditional advertising. For example, traditional print media such as newspapers and magazines are dying out because people are getting their news from social media sites like Facebook and Twitter instead of reading physical copies of newspapers. A company could run a digital marketing campaign for their product on Twitter and Facebook to reach the people who are most likely going to be interested in their product. Another way to do this is by running a digital marketing campaign with Google.
What Does Digital Marketing Agency Do?
A digital agency works on behalf of a business or client to perform the functions of a digital marketing team, or to support an existing in-house digital marketing team. These functions will vary depending on the specific needs of the company they’re working for, but typically involve using omnichannel, multichannel, or single-channel marketing to reach customers and potential customers via websites, blogs, social media platforms, email, and other digital marketing channels.
A digital marketing agency may be employed to execute on a strategy already created by a business, or they might be brought on to help advise on strategy, or plan it from scratch. The goal of these innovative strategies is to market products and services online to enhance interaction and ultimately increase sales and revenue. A digital marketing agency might manage social media accounts, optimize website pages, create and publish content for blogs or other publications, or implement SEO strategy to ensure a brand appears highly on search engine results pages for relevant search terms.
A digital marketing agency will typically employ experts from specific areas of digital marketing in order to offer various specializations and expertise. Those areas might include:
- Search engine optimization (SEO
- Email marketing
- Content marketing
- Content and copywriting
- Social media marketing
- Search engine marketing (SEM)
- Data analysis
- Pay-per-click (PPC) advertising
- Mobile marketing
- Affiliate marketing
- Brand management
- Video creation
- Digital PR
- Marketing automation
- Graphic design
- Conversion rate optimization (CRO)
- Community management